Which is the best casino affiliate marketing program? We hope you won't be surprised to find out there's no black-and-white answer to this very common question. Affiliate marketing, as a whole, is a world that covers almost any product or service you can imagine. This ranges from travel packages to toys to casino gaming and…
The U.S. sports betting and online gambling market is growing quickly. States are entering the fray each month, and established states are seeing tremendous growth in revenue. New Jersey was one of the earliest to legalize sports betting and iGaming, signing it into law in 2018. The state was the primary entity in the federal…
Aristocrat, an Australian slot machine maker, is acquiring Playtech in a blockbuster deal worth $3.7 billion (USD). It's a huge move by Aristocrat that, in the blink of an eye, turns the company into a major player in the international igaming market. Under the terms of the deal, Aristocrat will be purchasing all Playtech stock…
Online gambling (or iGaming as it is commonly called in the country) is legal in the Netherlands as of 1 October 2021. But what does this mean for sports betting and casino affiliates? Citizens as young as 18 can now bet online in the Netherlands, but the country is being very demanding of operators in…
Sportsradar is offering its Universal Fraud Detection System (UFDS) free of charge to sports federations and state gaming authorities. The move comes as the company reports a global surge in match fixing across a wide range of professional sports. Officials at Sportsradar are alarmed at what they've been seeing on their systems over past 18…
A recent study conducted by the Australian government revealed that Aussies are gambling less than they were two years ago. That same study found that those folks who were still playing, were much more likely to be problem gamblers. Online gambling, however, showed significant growth over that same period. Australia's National Survey of Interactive Gambling…
PointsBet Canada is taking a truly localized approach to marketing as it signs on as the official sports betting partner of Curling Canada. Regulated sports betting is newly legal in Canada and curling is a homegrown Canadian sport that's unlikely to see wagers coming in from outside the country. Under the terms of the deal,…
If you were a regular visitor to Casino Affiliate Programs (CAP) in the past, you may have noticed that we look a little bit different having rolled out a new design that includes a modern, intuitive website that is easy to navigate and explore. But we have gone way beyond just giving the website a…
If you’re UK-based sports betting giant Entain, it feels good to be wooed. Earlier this year MGM Resorts offered $11 billion for Entain, but DraftKings has blown that deal away, dangling more than $22 billion in cash and stock for the company last month. The size of the proposed deal cannot be understated. DraftKings is…
What is iGaming? If you're currently a casino affiliate, or even just researching the most profitable affiliate programs out there, it's a definition that you should definitely know. iGaming is generally understood to be any online activity that involves a real-money wager. This includes everything from online slot play to online poker to online sports…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
