As the online gambling affiliate space becomes increasingly competitive, publishers are having to look to other platforms to engage players and drive awareness of their brands and sites. Streaming is becoming increasingly popular in this regard, with affiliates using platforms such as Twitch to broadcast highly entertaining footage of them playing slots and landing big…
PokerStars is teaming with Women Who Code in an effort to help boost female representation both in the company's own workrooms and the industry as a whole. It's the first time Women Who Code has partnered with a gambling operator of any kind (though it's an effort that's long overdue industry-wide). Based in the Isle…
Which is more important: the chef or the ingredients? Or the kitchen? Ask the chef and he’ll have one answer, and ask others in the restaurant and they’ll say something else. That’s akin to how a prosperous affiliate business works. There are several key factors that contribute to success. When building an affiliate website or…
Aristocrat Gaming is entering a multi-year deal with the National Football League (NFL) to produce NFL-themed slot machines and virtual games. It's a unique arrangement that, once again, shows how the league that once vilified regulated gambling is now seeing its value as a source of revenue. Under the terms of the deal, Aristocrat Gaming…
DraftKings is partnering with iHeartMedia on a deal that will turn the sports betting giant into the company's official odds provider. It's another huge partnership win for DraftKings and an opportunity to widen their US footprint even wider. Under the terms of the deal DraftKings will be the official odds provider for iHeart's vast network…
New York is still months away from launching mobile sports betting, and the anticipation is building for what could be one of the largest markets in the United States. But there are many other issues to resolve as well. The New York State Gaming Commission (NYSGC) is currently evaluating proposals from mobile sports betting operators…
Commissioners at the GB Gambling Commission are giving themselves a pat on the back for successfully implementing a ban on the use of credit cards to fund gambling accounts. The ban, which has been in effect since April, 2020 was put into place as part of larger effort to curb problem gambling. Commissioners declared their…
What gambling operators and gaming operators offer casino affiliate marketing programs? The answer to that question is good news for would-be casino affiliates who want a huge variety of potential partners to work with. Almost every casino operator and gaming company on the planet offers some sort of affiliate marketing program. This ranges from the…
There’s an old saying that goes: there’s more than one way to skin a cat. While some old sayings are hogwash, this one is spot on. There is definitely more than one way for gambling affiliate websites to drive traffic and earn revenue. That’s what this article is about: an often misunderstood content strategy called…
Q1 2021-2022 was a big winner for Australian operators PointsBet and much of that success was due to its US sports betting operations. PointsBet clocked in a very solid $52.3 million in its net win figure for quarter. That number represents an astonishing 82 percent leap over the previous year, and bodes well for the…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
