As the saying goes, data is the new oil. But most affiliates have yet to maximize the potential of the data they are gathering and storing. Some are not even gathering data in the first place. In this post, we will look at some of the ways affiliates can gather player data, how that data…
Colorado's regulated sports betting operators had plenty to be thankful for in November, 2021 as they cashed in a record gross gaming revenue haul of $36.8 million. Centennial State sportsbooks were aided by a full slate of professional and college sports, as well as a betting public that's sweet on parlays. While revenue was up…
Flutter is looking to expand its international lottery portfolio with the acquisition of Italian lottery operator Sisal. The deal is looking to be worth around €1.91 billion ($2.5 billion USD) and could be completed by the end of Q2 2022. Sisal, which is currently owned by CVC Capital Partners is an international lottery powerhouse that…
The greatest fear of any SEO affiliate is being hit with a Google Penalty, the impact of which can be absolutely fatal for their site and the income they generate. A Google Penalty is applied by the search giant if it believes you have undertaken activity that it deems has been in an attempt to…
Don’t miss this incredible opportunity to join a growing US sports betting and iGaming company! CasinoAffiliatePrograms.com (CAP) is the number one driver of player acquisition in the online sports betting and iGaming industry. Since 2001, our directory website and affiliate network has delivered over $55 million in revenue to advertisers/brands via our network of affiliate…
As legal online and mobile sports betting continues to roll out across the US, more and more consumers in regulated states are looking to affiliates to help them find reputable betting brands. Affiliates play a vital role in this regard. They are a place where sports fans and bettors can find licensed operators to bet…
The UK Gambling Commission (GC) slammed International Multi-Media Entertainments Limited (IMME) in a recent investigation. Commissioners said that the company's gambling license would have been revoked at the conclusion of the investigation, had it not already been suspended in March 2021. IMME is licensed as a lottery operator and offers opportunities to wager on international…
The affiliate sector is still in its infancy in the legal and regulated US online gambling market but already we are seeing different approaches being taken to engaging audiences and driving traffic to sportsbooks and casinos. Some are going down the traditional route of reviewing and comparing the various licensed sportsbooks and casinos in each…
888 Holdings is shutting down its New Jersey-based sportsbook 888Sport ahead of the launch of a re-branding to a Sports Illustrated (SI) sportsbook in 2022. The move is part of a partnership deal with SI's parent company Authentic Brands Group (ABG) that was inked in June of 2021. Under the terms of the deal, 888…
Recent news that BetMGM has debuted its Borgata Bingo brand in North America after launching in the Garden State is an interesting moment for the wider industry. MGM claims the app, built by joint-venture partner Entain, offers the first 75-ball real money online bingo product in the US. The Borgata Bingo website and app offers…
News in the iGaming and Sports Betting affiliate world moves fast.
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