Regulated sports betting is turning into a huge success, for Arizona operators. The state's regulated operators took in an astounding $1 billion in wagers in just their first three months of operation. That makes AZ the fastest state to hit $1 billion worth of wagers. It's more proof that America's pent-up demand to legally wager…
As more and more affiliates emerge in the US market, standing out from your rivals has become a lot trickier than was previously the case. But on the flip side, there are plenty of additional tools you can use to get yourself in front of your target audience. One of the most powerful ways to…
Standard General, a New York hedge fund, is offering $2 billion to purchase Bally's Corp. The investment outfit already owns 21 percent of the company's stock and is offering a hefty premium on the remaining shares. Shares of Bally's Corp soared on Tuesday as word of Standard General's offer made its way through the investment…
The Parliamentary All Party Betting and Gaming Group (APBGG) are calling for significant changes to the GB Commission and its oversight of gambling operators in recent draft report. Representatives of the Commission are accusing the APBGG of overreach, while other critics have questioned their financial ties to the very operators who are being regulated. At…
For many years, operators, suppliers, and of course affiliates have been hoping that New York would embrace legal mobile sports betting. That moment has now come, with the state taking its first legal sports bets on 8 January. But despite having huge potential, it’s not necessarily going to be an easy ride for affiliates looking…
To the surprise of absolutely no one, regulated sports betting in New York State is off to a incredibly successful start. Over the course of the NY's first weekend of legal sports betting, operators handled $150 million in wagers from more than 650,000 accounts. The only people who won't be celebrating this watershed moment in…
As your affiliate business begins to grow and more resources become available, you’ll naturally want to improve the tools you use. Part of this might include subscribing to tools that can help you with keyword research and search engine optimization (SEO). Two of the most popular platforms in this respect are Ahrefs and SEMRush. To…
DraftKings is partnering with the Tulalip Tribes of Washington to access the Washington State sports betting market. The partnership is based on the construction of a massive DraftKings-branded sportsbook at the Tribe's casino, but does not include a mobile gaming component. Under the terms of the partnership, DraftKings will be building retail sportsbook outlets at…
US Regulated sports betting has been very, very good to BetMGM. So good, in fact, that the company is raising its 2022 revenue forecast from $1 billion to $1.3 billion. And company officials are just as bullish on the prospects of 2023's revenue numbers being even better than 2022's. BetMGM, a joint venture of MGM…
Due to the highly competitive nature of the online gambling affiliation, smart affiliates are now looking beyond SEO to drive traffic to their sites. Social media paid media and of course, pay per click (PPC) now form part of the wider arsenal of tactics affiliates are deploying. But what steps should you take when setting…
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