In the early days of affiliate marketing, aesthetics were an afterthought. Now, however, you’ll quickly turn off your target audience if your website looks like it hasn’t been updated since 1996. One of the easiest ways to improve the look of your website is by including visuals that match your branding. Canva and Photoshop are…
Sports betting-obsessed Americans could shatter all existing records as they pour cash on legal Super Bowl LXI wagers. Analysts at PlayUSA.com estimate that regulated American sportsbooks could take in over $1 billion in wagers for the big game when it drops on February 15. The Super Bowl has always been the most wagered-on sporting event…
Gambling.com is looking to expand its North American footprint with its recent acquisition of Bonusfinder.com. The deal is worth $69 million and is another example of the land-rush of acquisitions that's currently marking the red-hot North American gaming market. Under the terms of the deal, Gambling.com will be paying NDC Media, the publisher behind Bonusfinder.com,…
When you start an affiliate business, much of your energy will likely go on getting your site up and running, creating a vast library of content, and then striking deals with casinos and sportsbooks to monetize your site. Historically, the only way to monetize was through these deals but in the ultra-competitive world of affiliate…
Lawmakers investigating Philippine Offshore Gaming Operators (POGOs) have found clear links between the offshore gambling business and human trafficking operations. That link, and the investigation that found it, could spell major trouble for Chinese operators working out of the Philippines. POGOs, offshore gambling operations that are run in the Philippines by Chinese nationals to serve…
Nevada casinos raked in a record amount of cash in 2021 as pandemic-weary players poured back into the City of Sin. With $13.4 billion in gaming revenue, 2021's cash haul was a full billion more than the previous record. But what does 2022 have in store for spiritual center of the US gaming industry? As…
Affiliate marketing has become significantly more competitive in the last decade or so, and the online casino and sports betting space is no different. As a result, it’s becoming increasingly difficult to stand out and engage your target audience. One of the ways to overcome this is to narrow your focus to a specific niche…
Regulated sports betting in New York is off to a roaring start with operators reporting a record $1.2 billion worth of wagers placed in just the first 16 days of legal play. That represents a new record for fastest US State to hit the $1 billion mark and validates predictions that New York is destined…
Affiliates are very much aware of the opportunity that sports betting and iGaming present but the same can’t always be said for fantasy sports. While the vertical presents some challenges that need to be overcome, it has the potential to be just as lucrative as sports betting and casino. In this post, we take a…
Lawmakers in Sweden are scrapping a plan to reimpose online casino deposit limits that were originally implemented during the early days of lockdown and the pandemic. Are governments realizing that lockdown-fueled problem gambling isn't as big a problem as originally envisioned? Or is this just another sign of pandemic fatigue? Earlier this month, regulators at…
News in the iGaming and Sports Betting affiliate world moves fast.
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