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Colorado Sports Betting Handle Smashes Monthly Record

US-facing sports betting operators can add the state of Colorado to the list of places they've successfully conquered. Centennial State operators shattered their monthly handle record while raking in $573.7 million worth of wagers in January 2022 - up an astonishing 75 percent over January 2021 Sportsbooks benefited from several factors that boosted their take…

Online Lotteries and the Affiliate Opportunity

As more online gambling niches become saturated, affiliates are looking to additional verticals for opportunities and growth. One that has been relatively successful in Europe is the online lottery space. Online lotteries are also gathering pace in some US states, and it’s likely that more will get in on the action as regulated gambling continues…

Nevada Gaming Revenue Tops $1 Billion for Fourth Straight Month

January 2022 had all the makings of an awful month for Nevada gaming operators. While the Omicron variant was ravaging the world, Nevada casinos were raking in huge amounts of cash, leading to the state's eleventh straight month with $1 billion or more in gaming revenue. According to the Nevada Gaming Control Board, Nevada operators…

The Pros and Cons of International Expansion

For many businesses, the ultimate goal is to expand into new markets and this is no different for online sportsbook and casino affiliates. This is certainly the case as more countries embrace legal online gambling, opening up tremendous opportunities for growth for those willing and able to expand into these new markets. But taking already…

Poll Find Mild California Sports Betting Support

California is, by population, the largest US State with almost 40 million residents. But despite its massive population, and mature gaming market, Golden State lawmakers have almost no progress in moving forward on regulated igaming and sports betting. While political dealings, mainly involving the state's powerful Tribal gaming interests, have stalled progress, a new poll…

Five Ways to Use YouTube to Drive Audience Engagement

It has become more important than ever to stand out as an online affiliate. And while blog posts and written content still have a place, many businesses are looking for additional ways to drive audience engagement. One of the most popular channels for increasing your online presence is YouTube. But improving your visibility is about…