Running an affiliate business means managing a lot of moving parts, from website development to content and SEO. In terms of SEO, a key area that divides opinion is around link building and the process of disavowing links. Some believe this necessary while others question its legitimacy. As such, gaining a more comprehensive understanding of…
The Ontario Lottery and Gaming Corporation (OLG) and the National Hockey League (NHL) are entering into a partnership that's designating OLG's PROLINE+ sportsbook product as an Official Sports Betting Partner of the NHL. That's a very big deal in a country that both loves hockey, and is entering the regulated sports betting market for the…
Do you remember the days when link building was largely about securing backlinks at any and all cost? I think it’s fair to say those days are now over. Google has become much smarter in recent years, and affiliates adopting these practices have found out the hard way that still using these tactics can lead…
2021 was supposed to be the year that the world started getting back to "normal". But for 888 Holdings, 2021 leaned more towards extraordinary than ordinary as the company clocked a whopping $980.1 million in revenue and saw massive growth in almost every sector. 888 CEO Itai Pazner declared 2021 "a very successful year" and…
As the affiliate space becomes more competitive it is increasingly important to identify new ways to stand out from your rivals and leverage additional traffic sources. One such source is paid media, which is considered by some marketing experts to offer the greatest potential as it remains comparatively untapped. Paid media takes several forms and…
California's contentious gaming wars took a turn this week when the Hollywood Park Casino and Cal-Pac Rancho Cordova cardrooms filed a lawsuit aimed at shutting down a ballot initiative that would allow Tribal operators to both expand their gaming menu and sue their competitors. At the heart of issue is the California Sports Wagering Regulation…
Sportradar is announcing the completion of a deal with Bowl Season that would designate the sports technology company as one of the organization's official partners for the 2022-2023 season. It's another sign that regulated sports betting is here to stay in the United States, and that the very organizations that once lined up to fight…
The American Gaming Association (AGA) is throwing its weight behind a new, bipartisan bill that would raise the threshold for reporting slot jackpot wins to the Internal Revenue Service. It's a move that will would increase the pace of slots play for casinos, and bring reporting rules into the modern age. Under the terms of…
Paid advertising is one of the best ways to stand out as an affiliate, and it’s not surprising that a growing number of brands are engaging in paid media campaigns. Many focus their efforts on Google Ads – this is not a surprise given Google’s position as the world’s number one search engine. However, the…
As the North American gaming industry expands, operators are working under a mentality of expand-or-die. And the first operators into new markets are the ones that are poised to see success in those markets over the long haul. 888 is in exactly that position as it recently secured an igaming license for the Ontario gaming…
News in the iGaming and Sports Betting affiliate world moves fast.
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