The specter of inflation is haunting the world economy and, according to a recent survey of UK gamblers, it's going to have a huge impact on the gaming industry. The survey, conducted by YouGov on behalf of the Department of Trust (DoTrust), a UK-based open banking solutions provider, found that a full 50 percent of…
If you’ve spent more than two seconds on a smartphone, you’ll almost certainly be aware of emojis by now. These are more than a way to spice up conversations with friends though; many companies have begun using such visuals in their marketing campaigns. But should you join them, and how can you use emojis effectively?…
888, one of the largest gaming operators on the planet, is looking to expand its market share with a new venture aimed at regulated African markets. 888Africa, as the venture is known, will be run by five industry veterans with the skills to set up 888 in a market that is still primed for plenty…
Operators getting ready for the launch of the regulated Ontario igaming market got a big boost this week as Google announced that it is changing its policies and will accept gambling advertisements. This is a major reversal of fortune for operators who rely on every marketing tool they can grab in the feeding frenzy that…
The red-hot US sports betting market has generated plenty of headlines for breaking revenue records since PASPA was overturned, but not many operators have made headlines for breaking the rules. That all changed earlier this week when the New Jersey Division of Gaming Enforcement (DGE) hit BetMGM with a $25,000 fine for accepting two wagers…
If you’re old enough to remember the dot-com bubble, you’ll know all too well that website design was nowhere near as versatile as it is today. The primary focus was on functionality, and that’s still the case – but you can now make a website that looks good while also delivering a seamless user experience.…
Across the European Union and Great Britain, gambling regulators are clamping down on operator marketing techniques, calling for fewer gambling ads and a very limited message from those ads that actually make it to market. The most recent example of this phenomenon came this week in France where the L'Autorité Nationale des Jeux (ANJ) gaming…
Around the world, the topic of sustainability – and discussions about what we can do to help the planet – has become much more prevalent over the past few years. And now, it seems like many governments are beginning to act. Businesses have been held more accountable for their approach to sustainability, too, with consumers…
The Betting and Gaming Council (BGC), a British gaming trade group, is offering its support to its government's new economic recovery plan, but is also offering a word of caution about gaming reform. In a recently posted statement, Michael Dugher, Chief Executive of the Betting and Gaming Council, urged lawmakers to avoid “well-meaning but naive…
Customer demands change all the time, but we have seen significant shifts over the past two years. Covid-19 caused a shutdown of land-based sportsbooks and casinos in many countries, leading to more people choosing to wager and play online. Recently, Google released new insights that show what customers are looking for when searching online and…
News in the iGaming and Sports Betting affiliate world moves fast.
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