Even though affiliate marketing has evolved over the years, the standard business model has pretty much remained the same. This shouldn’t be a surprise, either; it’s a tried and tested method that rewards affiliates based on their performance and success. You’ll find a huge range of affiliate programs throughout online gaming and discovering one (or…
MGM Resorts is making a major move on the global gaming market with the announcement of a $607 million offer to purchase the Swedish operator LeoVegas. The offer, which already has the support of the LeoVegas Board of Directors, would put MGM Resorts in a position to compete in the growing US online casino market,…
There's no question that regulated sports betting in the United States has been a huge success. As the business booms, every month seems to bring a new record for amounts wagered, or revenue banked. In March 2022, it was the state of Colorado that soared to new heights with a monthly handle that eclipsed the…
The International Betting Integrity Association's (IBIA) Q1 '22 report on suspicious wagers found that tennis is currently generating more suspicious wagers than any other sport. This news comes as sports betting continues to boom across the world, and regulators are taking a closer look at every aspect of the gaming industry. According to the IBIA's…
What Is an Affiliate Manager? Regardless of whether you’re an iGaming or sports betting affiliate, you’ll want to join an affiliate program after creating a business plan and putting your website together. But while the partnership with the operator itself is important, you also need to consider whether you’ll have a good working relationship with…
The Australian Communications and Media Authority (ACMA) is taking action against six offshore gambling and casino affiliate sites that have been serving local players without a local license. Regulators made the move as part of a larger effort to protect Australian gamblers from fraud, identity theft, and the other risks associated with gambling with unlicensed…
In the world of sports, and sports betting, there are a few brands that stand out above all the rest. The Chelsea Football Club, Madrid, and - on the other side of the Atlantic - the New York Yankees. That's why FanDuel's recent announcement that they've signed on the official sports betting partner of the…
If you want to become a successful affiliate marketer, you must learn how to build an audience and grow traffic to your website. Doing so can seem like a daunting task if you’ve never created an online business before but, in reality, there are many ways of building audiences and generating site traffic. The internet…
Lotteri-og Stiftelsestilsynet, the Norwegian gambling regulator, is calling for new limits on casino games and the institution of loss limits at Norsk Tipping. It's a move that was inspired by the state-run operator's record high turnover and new customer growth over the course of the pandemic. According to a report on iGamingBusiness.com, lawmakers were somewhat…
With the lockdowns of 2020 in the rear view mirror and a booming regulated sports betting industry, American gaming CEOs are extremely bullish on the future of gambling in America. That's the main takeaway of a recent survey of casino executives conducted by the American Gaming Association (AGA). The survey was conducted over the past…
News in the iGaming and Sports Betting affiliate world moves fast.
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