If you’ve been in the affiliate space for a while, you’ve probably found yourself writing meta descriptions and titles by default. The practice is commonly believed to be crucial for improved SEO, but is that actually the case? The simple answer to that is yes and no, and the reasons for it being no will…
The US Department of Justice (DOJ) is suing Republican Party activist, and former casino owner, Steve Wynn to order him to register as an agent of the Chinese government. The shocking move comes after sources revealed that Wynn pressured former US President Donald Trump on behalf of the Chinese government, to deny asylum to a…
888 shareholders overwhelmingly approved the company's decision to acquire William Hill's non-US assets in a blockbuster deal worth £1.95 billion ($2.34 billion USD) from Caesars. It's a big move that greatly enhances 888's footprint in the UK market, and puts a few billion extra dollars into Caesars' coffers. The deal has been in the works…
Being an affiliate is not as easy as many think it is, especially for those that focus on Search Engine Optimization to drive traffic to their sites. This requires not only a comprehensive understanding of SEO, but also the ability to create and publish content to the highest possible standards. And all of this needs…
Since the rise of the rise of regulated sports betting in the United States, American operators have been operating in a Gold Rush environment. Nearly every month brings news that one regulated market or another have not just broken, but shattered, their monthly revenue or handle record. Now, according to the American Gaming Association (AGA),…
When you start an affiliate business, you’ll need to think strongly about your marketing strategy. SEO and organic marketing are the go-to for many with quality content a key focus in order to rank well in the SERPs and build large and loyal audiences. But while organic marketing is crucial to the success of an…
One of regulated sports betting's main appeals to state governments was the opportunity to raise new revenue through sports betting taxes. While most states took a relatively modest cut of the action with tax rates coming in at around 10 percent, usually calculated by the gross gaming revenue (GGR). But a few states took the…
If you’ve done a good level of research about affiliate marketing, the terms “highest paying affiliate products” and “top paying affiliate programs” have probably featured multiple times in your search bar. But while some industries are more profitable than others, the greater the potential reward often means greater competition. In reality, though, the best high-paying…
As Brazil inches closer to the implementation of a regulated sports betting market, the Brazilian government agency tasked with regulating that market is clarifying its vision for that market. This week, the Secretariat of Evaluation, Planning, Energy and Lottery (SECAP) published a draft version of the regulatory scheme that will ultimately govern the market. The…
When you start your affiliate business, it’s crucial that you find the right brands to partner with. As part of this, you’ll need to learn how to join affiliate programs and master the affiliate marketing sign-up phase. However, doing so is tricky and you will need to consider several factors to achieve success. When searching…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
