What Tools To Use?
Apart from standard video editing tools like Sony Vegas, Camtasia or Adobe Premiere, you can also look into some niche tools. Like:
- Sellamations – get great doodle animated videos created by professionals.
- GoAnimate – create animated videos yourself.
- Prezi – great tool for building very creative presentations, which you can then use in your videos.
What Skills To Learn?
Video creation and production requires some additional skills if you want to do a good job at this. Some things to look into:
- Audio production.
- Video editing software.
- Video cutting.
- Voice-over skills.
- Script writing.
- Copy.
A good marketing video is always a combination of the skills above.