#5 – Steve Jobs, Founder, Apple Inc.
Okay, we know that Jobs has been dead for a year, but there’s still plenty to learn from him about building a mega-brand. Jobs guarded Apple’s image with his life and never strayed from his vision for changing consumer electronics.
It wasn’t so long ago that Apple was a niche brand favored by a fringe of hardcore techies. Today they’re one of the biggest brands in the world.