America’s first legal mobile casino will very likely be running off a server somewhere in the heart of New Jersey.
According to published reports, New Jersey gaming officials are taking a close look at how mobile igaming will fit into their ambitious dream of dominating the US market.
Details about how the Garden State would actually regulate mobile operators are still pretty thin and, so far, there’s been no official announcement from the NJ Division of Gaming Enforcement.
That said, if New Jersey can establish itself as the leader in regulated US mobile gaming, its chances of snaring lucrative interstate gaming compacts will be greatly increased. The mobile market also gives NJ operators a chance to distinguish themselves from their counterparts in Nevada.
In other New Jersey online gambling news, Betfair has become the first operator to start advertising their online wares ahead of the November launch date – even though they haven’t been formally approved for an online operating license.
The advertising is currently limited to two websites, LetsPlayNJ.com and BetfairNJ.com. Both sites feature a welcome message for Jersey gamblers and a short gambling quiz that’s ends with a call-to-action requesting the visitor’s e-mail address.
Online casino gambling in New Jersey is set to officially launch on November 26 with a short, soft launch. As of this writing, it’s still unknown how many licenses will be issued and how many operators will be ready to go live on the big day.