How do you feel about really digging inside your customer’s brains to come up with a content marketing strategy that really works? If you answered, “yes,” you might want to start digging into the weird, wild world of neuromarketing.
According to Tech Target, neuromarketing is:
…the study of how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking and skin response.
In layman’s terms, that means that marketers can tailor their content marketing campaigns to stimulate your end-users’ brains to illicit a predetermined response, like opening a new account with an online casino.
Of course most content marketing campaigns don’t brainwave and skin monitors, but even without a laboratory full of machines, there are still a few things your can do to incorporate the concept of neuromarketing into your daily marketing plan.
For starters, you can appeal to your end-users’ emotions. What is it that online gamblers really want to feel? Of course they want to feel like winners, but they also want to feel like sly outsiders who are having a good laugh at the man.
For a few dozen brilliant examples of how this phenomenon works, take a look at just about any advertisement done by Paddy Power. They’ve elevated the practice of stimulating a gambler’s emotions to an art form.
If snarky marketing campaigns aren’t really your thing, you can try something as simple as incorporating plenty of human faces in your marketing materials. Not only will they help create a human connection with your players, they’ll also help create a bond of trust with them.
Neuromarketing doesn’t have to be complicated to work, but it’s definitely more in-depth than it appears. For more information on this fascinating subject, check out What is Neuromarketing? and 6 Neuromarketing Hacks for Maximum Content Impact.