Google + is one of the less understood social media options but everyone should understand this, Google rewards sites that play by their rules. This tool isn’t widely used yet, but publishers who understand how to use it properly are rewarded with increased traffic and page views.
This product allows your content to appear in multiple search areas and helps highlight your brand to search users. That’s a pretty big deal.
And don’t be shy about offering your readers and followers on other social media incentives to click that +1 button to help improve your status.