As the Internet gets filled with Penguins, Pandas and Pigeons, more and more web publishers are emphasizing content marketing over traditional SEO strategies.
Besides shaking off a few of the challenges presented by the world’s number one search engine, content marketing offers real value to your readers/players. After all, it’s content they care about, not keywords.
Executing an effective content marketing strategy can be quite challenging; unless you’ve got the right tools. In a recent posting on Quicksprout.com titled, The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without, content marketing guru Neil Patel broke down a host of web tools and apps that make the content game a whole lot easier.
Here are a few of Patel’s suggestions that should be particularly useful for casino affiliates.
Quicksprout.com – Patel’s not just an excellent self-promoter, his site serves up plenty of great tips for content marketers, as well as a pretty sweet tool for spying on the competition. Just head over to Quicksprout; type in a URL and instantly find out what their top content items are. From there, you should be able to come up wit a few ideas of you own to keep you in the hunt.
Click to Tweet – Creating shareable content seems easy compared with actually getting readers to actually share that content through your social share buttons. Click to Tweet does an end run around that hassle by doing just what says; allowing readers to Tweet your content with a single click. Not only does this tool make re-tweeting a breeze, it also includes some pretty sweet tracking tools.
Meme Generator – So you think you’ve got the next great Internet meme floating around your head? The easy to use meme creation tools at Meme Generator can help you realize that dream. Whether you’ve got the next Grumpy Cat or fist-shaking baby on deck, this site is an excellent partner for creating viral-worthy content.
WordPress Editorial Calendar Plug-in – Any aging newspaper editor can tell you that organizing your content is a whole lot easier when you’re working off an editorial calendar. This WordPress plug-in makes creating, and implementing, a viable editorial plan a whole lot easier. Besides basic calendar functions, this plug-in includes drop-and-drag functionality that lets you react to breaking news without wrecking your carefully crafted schedule.
SEO Yoast – No matter what anyone tells you, SEO will always be a big deal, especially in the igaming world. Yoast makes optimizing content incredibly simple and is a very reliable tool. If you haven’t been using Yoast for your WordPress sites, drop what you’re doing and download it right this very second.
LinkedIn – Between LinkedIn Groups and LinkedIn Pulse, and the site’s stellar reputation, LinkedIn is the place to post just about every word you write. Not only does LinkedIn attract a well-heeled professional audience, its massive content base is frequent.