Marketing Predictions for 2015 and Beyond

Social Media Advertising – You’ll Just Have to Do it
Let’s face it, social media advertising is hardly the most intuitive advertising platform available to web marketers.
Social sites, especially Facebook, seem to have made a special effort to make reaching customers through their sites as difficult as possible, but all that will be changing in 2015.
Facebook been striving to demystify their advertising platform so you don’t need a PhD to navigate it and other social sites are following suit.
So don’t be surprised if you wind up not only using social advertising in 2015, but actually understanding it, too.