Marketing Predictions for 2015 and Beyond

Content, Content, Content
You don’t need another Panda update to tell you that crummy content just isn’t going to cut it anymore, but you’ll probably get one anyways.
So why does anyone even bother with incomprehensible, keyword-stuffed, low-quality content anymore? We’re not quite sure, but we’re pretty certain that the Google’s preference for quality content will be even more pronounced in 2015 than it was in 2014.
Quality content is a winning marketing strategy that pays off in return visitors who come to know your sites as a source of meaningful information. It also pays off with higher page rankings.
That’s a one-two punch that makes quality content a trend that’s not going away any time soon.