Re-targeting Sees its Day
The days of casting out a wide net across the Internet and hoping it came back full of players are coming to an end. Today’s Internet is a world filled with elusive customers who swim in and out of your market space at will.
That’s where ad re-targeting comes into the picture.
Ad re-targeting allows web publishers to tailor campaigns specifically to customers who’ve been by their sites in the past, but haven’t converted. By getting, and staying, in front of these elusive customers’ faces, ad re-targeting allows affiliates a second crack at the big one that got away.
Be ready to hear a lot more about this emerging marketing practice in the year ahead.