Marketing Lesson We Learned in 2012

#4 – Diversify 
If 2012 taught us anything it’s that diversity is a good protection from those doomsday scenarios that are too common in the gambling business. In the post-Black Friday world affiliates are branching out into everything from electronic cigarettes to payment processing.
Diversifying your portfolio is also a great way of getting added value from the players you’ve already converted.
When you start slicing and dicing demographics, you’ll find no shortage of affiliate markets that are quite complimentary to the gambling demographic. Binary options and Forex markets are very similar to sports betting exchanges and are perfectly legal in the United States.