September 25, 2008 (InfoPowa News) — The international digital sports specialist results provider Perform has signed up major U.K. bookies Ladbrokes, Paddy Power, Unibet, and Sportingbet, agreeing to provide more than 4,000 premium international sporting events each year through its live internet TV service, Watchandbet.tv.
Perform already has in place white label arrangements with Bet365, Betfair, and William Hill, enhanced by Perform's recent series of high-profile internet sporting rights acquisitions that includes more than five hundred FIFA 2010 World Cup qualifier matches, the UEFA Cup, Copa Libertadores, and Copa Sudamericana, more than fifty ATP Tournaments, and a range of matches from the English Football League and Carling Cup.
Ross MacEacharn, managing director of watchandbet.tv, said: "There is an increasing need for bookmakers to evolve their product to keep up with their consumers' demands and drive new revenue streams. Research shows that customers are much more willing to bet on action that they can actually watch live, so we are providing bookmakers with additional content and their customers with exciting, premium sport from around the world."