Everyone in the gaming business knows that Macau is the Las Vegas (or Monaco) of Asia. Its 33 casinos pull in more than the entire American gaming industry and business there is growing every month.
There’s no question that Macau is going to be the gateway to a motherload of enthusiastic gamblers in the Asian-Pacific rim, particularly Mainland China. With a few billion potential customers on the line, gaming affiliates ignore the lessons offered in Macau at their peril.
So let’s take a look at the Island of Macau and what the land-based, and online, gaming industry looks like there.