Reason #3: Two full days of educational panels and presentations.
Here are some of the sessions we’re looking forward to checking out:
Link Building: A Changing Landscape for 2012
Nick Garner, Paul Reilly and Dave Snyder discuss why link building is so much more than spending the most on keyword anchor text links. They’ll discuss how to really know what sort of links you should be buying and/ or blagging, and how to you judge the quality of these links. Check out a preview of their session here:
Bryan Bailey, Founder & Director, Casinomeister and Pierluigi Buccoli, Founder, Bookmakers Review invite a panel of casino and sports betting punters to discuss their thoughts.
Player Acquisition Strategies for Mobile
Through a series of case studies presented by one of the industry’s biggest mobile brands; mFortune, learn how to acquire new players; select, manage and utilize PPC, SEM, affiliate and email marketing tools and learn best practices for converting players to mobile. James Goode, Marketing Manager, mFortune presents.