How would you describe your long-term content marketing plan? If you’re like most web publishers, you use terms like, long haul, slog, or ongoing torture.
But it doesn’t have to be that way. Sure, content marketing can feel like drudgery, that’s why it’s up to you to insure that your content plan is continually refreshed and re-energized.
Easy said than done, you say? True, but there are a number of ways that any web publisher can breathe new life into his or her content marketing plan that won’t break the bank. Here are a few content boosting ideas to consider, courtesy of content marketing guru Neil Patel.
Double Down on Landing Pages
The landing page is an incredibly affordable marketing tool that allows small publishers to cast a net out over as many keywords as they desire. So what’s holding you back from investing in a whole lot more of them?
Patel reports that there is a sweet spot for the effective use of landing pages, and it’s no secret.
While most companies don’t see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15.
So don’t be shy when it comes to cranking out a variety of landing pages.
Embrace Video
Video, especially live video, is solid gold on today’s internet. Video, especially live video, is a medium that is especially appealing to the gambling demographic. After all, there’s a whole segment of the industry that deals specifically with live dealer online gambling.
It’s not a great stretch for any publisher to present a live tutorial or bonus hunting guide that’s tailored specifically to his or her targeted demographic. We would, however, recommend that you clean up your work area before going live.
Finally
Content marketing is a long game, but a necessary one. It’s incumbent upon web publishers to keep this game fresh and don’t lose site of the real revenue that an effective content marketing plan can generate.