If you’re having trouble rebuilding your link networks post-Penguin, here are eight tips to get you back on track.
Go Natural
The days of creating content for search engines are fading fast. Your content, and the links inside of your content, need to be natural. There’s plenty of debate about the impact of over-optimization penalties, but why should that even matter? Natural language content is beneficial for your customers. For more information on going natural, we recommend you check out 6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits on SEOmoz.