iGaming's Oddest Alliances

iGT & DoubleDown Casino
The social casino boom is definitely responsible for a few strange bedfellow in the igaming industry. That said, industry watchers were seriously scratching their heads last year when International Gaming Technology purchased DoubleDown Interactive for $250 million up front and just about that same amount in incentive-based payments.
After all, DoubleDown Casino was just two-years-old and the social casino boom was just rolling out of the station. What would the industry’s top software maker want with that?
Cash.
As it turns out, DoubleDown Casino is a social goldmine with a massive audience that includes plenty of free spenders. The app’s unique, one-stop-shop, approach to the popular medium is a big hit with end-users and that massive investment added around $30 million to iGT’s bottom line, in the first year alone.
Odd alliances can sometimes equal big payouts.