888It really is something of a mammoth task to judge 888’s web presence, simply due to the fact that they have so many domains, most of which command some decent search exposure that in itself suggests that they do have a mammoth presence. The really interesting thing about this campaign is that when one goes down in the rankings, another pops up to take its place. It is in itself a smart low risk tactic, spread your risk. Also much like Jackpot Joy this works as a great brand protection tactic.
One place where 888 did slip up recently however was with the launch of Poker Cams, they had a massive offline marketing campaign for the launch of this product and only ranked 5th for it. And the thing which makes this worse is that they knew the product existed before anyone else, this is not a competitive term, however they wasted a lot of potential revenue paying out affiliates who really should’ve been easy to beat to the number one spot.