If you want to become a successful affiliate marketer, you must learn how to build an audience and grow traffic to your website. Doing so can seem like a daunting task if you’ve never created an online business before but, in reality, there are many ways of building audiences and generating site traffic.
The internet is actually a great place to start, but have you already searched “affiliate marketing how to get traffic” on Google multiple times but still don’t have the answers you are looking for? If so, you’re in the right place. Keep reading, and we’ll give you multiple tips on how to get traffic to your site and direct them to your affiliate links and more.
Create Quality Content
Content marketing always has been, and always will be, the key to building and growing a successful affiliate business. You can choose from several formats; blog posts and articles work well, but podcasts and videos are just effective if you use them correctly.
Your content should be free of errors, and you must demonstrate a clear understanding of the topic you talk about — especially in saturated fields like sports betting and online casino gaming. If you don’t, Google will penalize you accordingly.
Deliver a Great User Experience and Easy Navigation
If you’re wondering “how to get traffic to my affiliate link”, your content is only one part of the puzzle. A website that takes a long time to load and is difficult to navigate will not feature on the first page of Google’s search results for very long, if at all.
Before you start publishing content on your affiliate site, choose a clean theme that runs well. Over time, you’ll need to refresh pages and delete anything that is no longer relevant. For ultimate site performance and UX, consider a bespoke build over using a template.
When figuring out how to drive traffic to affiliate links that are embedded in call to action banners and buttons, you should also consider using smaller image files to speed up page loading times.
Provide Real Value
Posting accurate and error-free content is important when learning how to get free traffic to affiliate links. However, you cannot expect your audience to grow if what you publish is of little or no value to them.
iGaming affiliate marketing is highly competitive so standing out is a big challenge. However, the best way to do this is by offering more value and a better experience to your audience.
You can answer questions that they might have, for example, or provide an entertaining twist on your tone of voice. You might also develop search tools that make it easier for them to find the sportsbooks and casinos they are looking for.
How to Drive Traffic to Your Affiliate Website Outside of Google and SERPs
If you want to know how to get traffic to affiliate links, organic search results are arguably the best way to do this in the long term. However, you can diversify your strategy to broaden your reach and engage even more people.
Below are three alternative ways to build traffic away from organic search engine result pages (SERPs).
PPC
PPC stands for pay per click, and it’s pretty much as it sounds. You run ads on search results or social media with this form of advertising before paying every time a user clicks on your ad.
PPC is an excellent way to generate awareness and leads when done correctly. However, you can waste a lot of money if your landing page isn’t engaging or if you don’t hit the right audience.
Set aside a clear budget to give yourself the best chance of succeeding at PPC. Then, decide on your goals for the campaign and create copy that will reel the viewer in.
Social Media
Social media is an excellent long-term strategy if you’re serious about getting traffic for your affiliate website. You can use Instagram, Twitter, YouTube, and more to connect with your audience; Facebook can still work, but organic growth is much more difficult now.
You should remember that partner rules and regulations are sometimes complex when joining social media. Moreover, gambling websites typically need to adhere to certain codes. Growing an audience also takes time, and it can be resource-heavy.
Once you’ve begun growing your audience, email is an excellent way to keep traffic flowing to your affiliate website. You can send regular newsletters, get users engaged with competitions, and much more.
When using email marketing, remember that your headline is crucial. You must also ensure that your content is valuable; many people find emails annoying, and they will unsubscribe if they do not feel like they are worth receiving.
You’ve got Plenty of Options for Getting Traffic as an Affiliate
Having read this article, you should now know how to drive traffic to affiliate links and your website. Building an affiliate business takes time, but the barrier to entry remains low, and anyone with a plan and commitment can succeed in this arena.
In your early days, you’ll probably have to try various strategies and tweak them regularly. But over time, you will find your own formula for driving traffic to your affiliate website and links.
If you’re looking to partner with the best iGaming operators, join Casino Affiliate Programs today.