For years people have been complaining that to officiate a link building strategy that works, you have to have a decent money pool to buy links or source sites. Normally I would agree with such a statement, but there are ways to do it without spending a fortune, although it may take a little while longer.
Think of the Renewable energy sources debate … that while we are plundering through Oil and Coal, there are alternative sources that we could be using, we just need to be a little more patient till they arrive. Don’t worry – I’m not going to start selling everyone on going green when I drive around on a gas guzzling 350z, but I am going to try and sell you on planning for a renewable source.
Rather than continuously forking out all your money into buying established links, why not create your own site network for the future? Create 20-50 different web sites (ideally on different IP addresses, different CMS systems too, and then write fresh content for them every few weeks and start generating links for them.
Remember – do not put any outbound links on them until they start growing. As long as you follow the basic guidelines for SEO, there is no reason that your little side sites won’t pick up some PageRank in the first few months and can then be used to link to you main site(s). Okay – this isn’t going to replace all those PR4+ sites that are currently sending link juice your way, but it will give you a fantastic boost up the rankings and at the expense of some basic content and your domain price/hosting per year (averaging around £500).
I’m sure that many of you will have already started something similar to this, but if you have and find that it’s not working – just remember to follow a few little extras.
1. Try to use different Google Analytic profiles on them if you are going to use it at all. If you use the same ones, the sites will be less effective as Google will instantly identify as you being the owner of both
2. Don’t use the same template, colour and design on all of the sites. This is similar to point 1 and if you might as well just stamp them all with your name in big shiny letters at the top.
3. Try to use different themes. Remember – the more diverse the network, the less attention it will attract from Google and the more authentically organic it will seem
So that’s about it for the Site Network tips, just remember that even the most successful of sites are still planning for the future rather than just sitting on their spoils – forward thinking is the easiest path to success so start yours today.
About the Author
Daniel Laming spent over two years working as an affiliate manager for GTech and Red Interactive, but recently decided to pursue a role as a full-time affiliate working on website BigGainsNoPains with a team of five, focusing on Online Casino and Online Bingo offers.