If you’re doing your research on casino affiliate programs, you might be wondering, “Hey, just how much money can I make off of this stuff anyway?” Good question! The answer, of course, is that it depends. But in this article we’ll attempt to cast light onto the big question of how much money making potential casino affiliate programs have.
Per Customer Profit
Before getting too carried away into the big-picture money making potential of casino affiliate programs, let’s first examine how to make money from one customer. Casino affiliates make money by sending players to online casinos. These players are tracked through special links called affiliate links which are anchored to an affiliate’s account. The casino keeps track of how many customers they are receiving through your unique affiliate link and are giving you some of the value from having sent them that player.
Traditionally, casino affiliate programs reward affiliates from one of two commission models: cost-per-acquisition (CPA) or revenue share.
On a CPA model, affiliates are paid an up-front flat sum for each depositing player they send to a casino. This amount typically varies between $50 and $300 depending on the operator as well as how established the affiliate is. More successful affiliates are able to command higher advertising rates on their coveted web space.
Revenue share, which is the most popular commission model in iGaming, rewards affiliates with a certain percentage of losses from the players they send to a casino. This percentage is typically between 20% and 50% depending on several factors. So if Miguel sends 10 players to bet365 through his affiliate business and 9 of them each lose $1,000 while one of them wins $4,000, Miguel will receive a payment of $1,500 since bet365 offers affiliates 30% of player losses. Affiliates generally receive lifetime revenue share for every player they send to an operator meaning you can accrue earnings from players you sent to an operator from years ago!
Adding It All Up
So when you really get down to business, how much money can be made from casino affiliate programs? The answer is a lot more than you might realize!
Affiliates deep down the rabbit hole of success working with casino operators are aware that casino affiliate programs can not only sustain one’s self but even a full-scale business including numerous employees. Here are a few examples of hugely successful casino affiliates whose monthly revenues can easily sustain a staff to aid different facets of their operation (with their Alexa ranks is parenthesis):
- AskGamblers.com (24,000)
- LatestCasinoBonuses.com (32,000)
- CasinoChoice.co.uk (157,000)
- CasinoListings.com (78,000)
Each of these casino affiliates likely earn in excess of $10,000 per month in revenues. It’s impossible to pinpoint exactly how much any individual affiliate site’s revenues are as their bottom lines are dependent on a large number of variables, but as a general rule, any site with an Alexa rank below 100,000 is probably a favorite to be earning five-figures or more in monthly revenue.
The truth about profit potential in casino affiliate programs is that the sky is the limit. Affiliates who work hard to bring value to their readers and touch them through a variety of marketing channels can easily earn a comfortable living conducive to an early retirement. The life of an affiliate might seem pretty glamorous, but don’t be fooled. It’s a lot of hard work to reach the point of financial freedom working with casino affiliate programs.