If you want to achieve long-term growth as an affiliate, one of the best ways to build awareness and a community is through social media. However, managing multiple accounts can be tricky, and as your audience grows you will simply not have the time to run your accounts manually. Thankfully, there are plenty of social…
Affiliate marketing is an exciting field, and one of the primary reasons why is because there are so many different channels to engage and communicate with your audience. And one of the best ways to grow your audience is by setting up an email marketing campaign. But how exactly do you go about this, and…
As a casino affiliate, you’ll be familiar with the traditional slots and table games that have been a huge hit online. But in markets around the world, there has been a surge in the popularity of live casino. According to some market experts, live dealers could account for up to half of all online casino…
When you start an affiliate business, much of your energy will likely go on getting your site up and running, creating a vast library of content, and then striking deals with casinos and sportsbooks to monetize your site. Historically, the only way to monetize was through these deals but in the ultra-competitive world of affiliate…
Affiliate marketing has become significantly more competitive in the last decade or so, and the online casino and sports betting space is no different. As a result, it’s becoming increasingly difficult to stand out and engage your target audience. One of the ways to overcome this is to narrow your focus to a specific niche…
Affiliates are very much aware of the opportunity that sports betting and iGaming present but the same can’t always be said for fantasy sports. While the vertical presents some challenges that need to be overcome, it has the potential to be just as lucrative as sports betting and casino. In this post, we take a…
As your affiliate business begins to grow and more resources become available, you’ll naturally want to improve the tools you use. Part of this might include subscribing to tools that can help you with keyword research and search engine optimization (SEO). Two of the most popular platforms in this respect are Ahrefs and SEMRush. To…
Due to the highly competitive nature of the online gambling affiliation, smart affiliates are now looking beyond SEO to drive traffic to their sites. Social media paid media and of course, pay per click (PPC) now form part of the wider arsenal of tactics affiliates are deploying. But what steps should you take when setting…
Recent news that BetMGM has debuted its Borgata Bingo brand in North America after launching in the Garden State is an interesting moment for the wider industry. MGM claims the app, built by joint-venture partner Entain, offers the first 75-ball real money online bingo product in the US. The Borgata Bingo website and app offers…
Affiliates spend a lot of resources and time on building brand awareness among consumers, but it is just as important to have a presence in the B2B space. There are several reasons for this, from making more operators and managers aware of your affiliate business to establishing you and your team as thought leaders in…
News in the iGaming and Sports Betting affiliate world moves fast.
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