Gambling.com is entering into a strategic partnership with Gannett Co. Inc. in a move that will greatly expand the company’s national exposure. This new partnership is also an example of how mainstream US media corporations are embracing regulated sports betting content.
A recent press release from the companies greatly understates the significance of the new partnership saying, “Under the agreement, Gambling.com Group will provide relevant content for sports enthusiasts while leveraging Gannett’s reach across the U.S. media landscape through the USA TODAY Network across the country.”
Michael Reed, Gannett Chairman and Chief Executive Officer was more forthcoming about the impact of the deal saying, “Partnering with Gambling.com Group enables Gannett to have a market-leading, sports-betting authority deliver in-depth reviews, breaking news, and expert insights. Our highly engaged audience of more than 47 million sports fans crave analysis and betting insights to make smart decisions and find the best sportsbooks and online casino sites.”
Reed went on to add that the deal would be progressively more valuable to all parties involved as regulated sports betting expansion continues across the US.
Charles Gillespie, Chief Executive Officer of Gambling.com Group emphasized the importance, not just of this particular media, but media deals as a critical part of the company’s big-picture strategy saying, “Gannett’s authoritative digital presence across the U.S. makes them an ideal media partner for us to drive revenue and cash flow growth in our number one target market. Media partnerships are a proven way for both Gambling.com Group and our media partners to create significant, new revenue from online gambling player acquisition.”
Gambling.com content will appear in Gannett outlets in 43 US States across more than 200 outlets, including USA Today.