Like poker news sites, sports betting sites have access to a nearly endless supply of social-friendly content. Besides simply posting links to game picks, sports sites can run polls and other interactive content to promote social shares.
Bang the Book also does a great job of keeping things current by regularly posting up content. While there’s always a danger of over-posting on Facebook (we all know one of those people) Bang the Book keeps things in check and comes up with a great Facebook presence.