How will the hotels and casinos of Las Vegas fight for customers in the waning days of the pandemic? And how will they set themselves apart from their competition when a vaccinated populace emerges from a year or two on lockdown? The answers to some of these questions may be found in the opening of the new Virgin Hotels Las Vegas.
The off-Strip Virgin Hotels Las Vegas is offering up a future without resort fees, or the burden of paid parking and wifi. As a means of standing out from the crowd, and drawing that crowd further down the Strip, Virgin Hotels is doing away with several really unpopular fees. The company is also offering what it calls “street-priced” mini-bars, which means a Toblerone Bar could maybe be had for under $15.
Really, it doesn’t take a genius to figure out that Vegas tourists don’t like being charged extra “resort fees” for amenities they feel should be included in the price of a room such as wifi and gym use, but here we are.
In a statement reported on by EdgeVegas, Richard “Boz” Bosworth, President & CEO of JC Hospitality, owner of Virgin Hotels Las Vegas commented on the situation saying, “We are so proud to be one of the first major casino-resorts in Las Vegas without a resort fee. Beyond this, Virgin Hotels Las Vegas will exceed expectations with valued amenities and added benefits. Our commitment to our guests has never wavered and we cannot wait to open our doors in 26 days and welcome them back.”
The Virgin Hotels Las Vegas is set to open on March 25.