FIFA World Cup 2014 Winners & Losers

Winner: Prop Bets (Loser: Chiellini’s Shoulder)
Smart money has mixed feelings about prop betting, but the betting public absolutely loves them. Punters from across the planet happily wager small amounts on everything from who will win the Golden Ball to an over/under on how many goals will be scored throughout the tournament.
At this year’s World Cup, prop betting got a major shot in the arm from a bite on the shoulder when 167 sharps cashed in on a 175-1 odds prop bet when Uruguay’s Luis Suarez bit Italy’s Giorgio Chiellini on the shoulder during match play. Because public money follows fads, we feel confident in predicting a ton of action on biting related props during the next World Cup.