Back when FanDuel and Draft Kings were fighting for their lives in practically every US State, lawyers for the two daily fantasy sports (DFS) giants used to bellow from the highest mountain top that they were not gambling companies.
But ever since the US Supreme Court put the decision to allow regulated sports betting in the hands of those same states, FanDuel and Draft Kings have found out that they do, in fact, have some expertise to lend the gambling business. The latest example of that drastically changed dynamic comes as FanDuel readies a package of sports betting content for Betfair’s horse racing networks TVG and TVG2.
The networks are run by Paddy Power/Betfair, which merged with FanDuel earlier this year for just this very purpose.
According to a report on Forbes.com, FanDuel is prepping a wide range of sports betting content (well beyond horse racing) for the gaming networks. In a statement to Forbes, Matt King, FanDuel’s chief executive officer said:
We are going to be investing heavily in content. There’s a lot of different formats we can distribute through and a lot of different channels.
This isn’t, of course, the only area where FanDuel has dipped its toes into the world of real sports betting. The company is also working with Paddy Power/Betfair on a FanDuel-branded sportsbook at a New Jersey racing track. While the launch of that product has been rocky (as product launches often are) both parties seem happy with the deal.
As sports betting spreads across America, it’s likely that FanDuel’s influence over that industry will spread also.