There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…
When email was born back in 1993, it only served the purpose of communication. Today, it has grown to be an integral part in the grander scheme of things, particularly in the marketing world. On the other hand, paid advertising is a staple in the online marketing world. Before, online ads were put up to solely increase…
In a word, yes. And it's not just random speculation, the number has been proven in one of Direct Marketing Association's studies. But let's not get caught up in the number itself. What it signifies in plain English is that in spite of the fact that we're living in the age of social media, email…
Getting email opt-ins has become quite the challenge in 2014, especially if you're still using a basic opt-in form in the sidebar. People are simply no longer that receptive to that kind of stuff, no matter what your offer is. It's probably safe to say that opt-in boxes have started to suffer from their own…
How much is a single e-mail address worth to you? If you answered that question with anything but, "It depends on the e-mail address," you might want to revisit your e-mail acquisition strategy. According to a recent blog posting on MarketingProfs titled, The Art and Science of Growing Your Email List, by Karen Talavera, the…
E-mail marketing is a meat-and-gravy kind of web marketing that can drive serious traffic and create highly engaged customers. The trouble with e-mail marketing is that you can't put it on autopilot and let it fly. Creating conversions via e-mail, it turns out, is all about maintaining a good relationship with customers by continually offering…
E-mail is still one of the most effective, and cost-effective marketing mediums available to casino affiliates of all levels. Unfortunately, the days of just whipping up a simple e-mail campaign and letting it loose are long gone. Today's e-mail marketing requires some serious advance planning and can generate a multitude of headaches if you're not…
Every subject line in email marketing should convey a given message that leads the recipient into the body of the email itself. But at the same time, you can also use additional buzzwords to make your emails seem even more attractive and eye-grabbing at first sight. This list presents 44 such words, and it's been…
Even though email marketing is adequate for any form of online promotion (which includes affiliate marketing), it's important to remember that our efforts are always as effective as our email deliverability. Quite simply, if only 10% of the email list receives our communication then we're effectively losing 90% of the possible profits. Here's what to…
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