DraftKings’ CEO Jason Robins peered into his company’s future during a recent Q4 earnings call and had lots to say about what America’s biggest sports betting operator will be doing down the line. It’s a future that includes plenty of live betting, potentially some lottery, and some very ambitious earnings goals.
Digital lotteries have been exploding in the US and DraftKings recently hopped that bandwagon last year with the $750 million purchase of Jackpot, a digital lottery app. Robbins suggested that Jackpot could bring as much as $350 million a year to DraftKings’ coffers and was very optimistic about the category’s future. “Jackpocket has been great in terms of both cross-sell and, also, we have had really strong customer acquisition during its last $1 billion jackpot run. I do think that there’s room to invest more there. For us, it’s probably more effective in states where there’s legal sports betting and igaming because the LTVs (lifetime value) in the immediate term are going to be higher because we can cross-sell right away,” he said.
On the subject of live-betting, Robbins was very optimistic about how Americans have been embracing it and how DraftKings will perform in that category in the future. “We have a number of initiatives that are lined up and we do think that the investments we’re making into live betting will be EBITDA positive in 2026,” he said.
“US sports are very well built for in-play betting,” he added.
Robbins also suggested that in-play betting would be crucial in getting DraftKings’ to its ambitious $1 billion EBITDA goal concluding, “We have a number of initiatives that are lined up and we do think that the investments we’re making into live betting will be EBITDA positive in 2026.”
It’s worth noting that live betting currently makes up around 60-70 percent off all sports betting in the UK.