Content can be bought and sold, spun and re-scribed but it has to start somewhere. As you know, it doesn’t just appear and according to Google, content can only be king if it’s unique.
Most of the bigger affiliate sites will give their own take on important industry news, latest gambling offers or the latest competitions, but how many times have you taken a look at their sites and said, “That is truly unique!”
Better yet, take a look at some of your own creations and see just how many people have reused it to create something of their own – in which case is that still unique? With the new Google Panda update enforcing penalties on content that is deemed ‘spammy’ and ‘duplicative,’ how can you create truly unique content and build up your audience without losing out?
Content May Be The King, But Is Controversy The Ace?
I asked a couple of friends in the industry just what their audience read most and the answers were quite revealing. According to Google Analytics, the most popular searches weren’t for their unique articles about the future of gambling or great new Slots to produce, but rather their unique voice on a current news topic.
All of these articles had radical opinions or a strong bias and not only did the audience like them, Google liked them too! It didn’t matter that the content wasn’t completely unique, what mattered was that it was written in a different style and with a different tone.
When we look back at iGaming events over the past few years, how many people are still talking about the conference speakers? Yet, two years later I still hear people talking about the famous Bodog party that celebrated Calvin’s birthday with midgets and leather everywhere. Unique appraisals – doubtful. Controversial – definitely!
How Can Controversial Content Work For You?
Firstly, pick something that you’re interested in and also something that you have an opinion on. I’m not saying people should start advocating world-atrocities as, despite the saying, not all publicity is good publicity. However, as an example, I am an avid Manchester United fan (you can boo all you want), but I am, by my own admittance, biased towards them. Therefore, writing a piece on how Manchester United is destined to win the League would provoke a mixed reaction from my audience and get my article noticed.
People may agree, people may disagree, but either way my comments section and forums would be inundated with people who want to put their point across. What do those comments and posts count as? You guessed it! Unique content according to Google.
About the Author:
Daniel Laming spent over two years working as an affiliate manager for GTech and Red Interactive, but recently decided to pursue a role as a full-time affiliate working on website BigGainsNoPains with a team of 5, focusing on Online Casino and Online Bingo offers.