Have you ever felt a deep sense of dread when the words, “launch a new blog,” appear on your content marketing plan? If you have, you’re hardly alone.
Launching a new blog from the ground up is one of the toughest jobs in the web publishing world, and it’s also utterly unavoidable.
The most challenging aspect of this particular task is that building an audience for your new blog is an extremely challenging task. Fortunately, there are a few methods that can speed up this process and start bringing in regular readers.
Share and Share Alike
Every content marketing professional dreams of creating a post that goes viral and garners internet-wide attention. While that’s a noble dream, a more practical version of that dream is to merely create content that your intended audience will want to share.
Content marketing experts like Neil Patel suggest that web publishers work to make every single post they create as shareable as possible.
Advertise
No one likes spending money when they don’t have to, but advertising your new blog is something you definitely have to do.
The internet is a very big place, but advertising outlets on social media sites offer affordable promotions for even the smallest budgets. Even better, social media advertising allow content publishers to target the smallest demographic niches.
Finally
Of course there are no magic bullets when it comes to content marketing, but there is one piece of advice that every publisher should heed. There is absolutely no substitute for quality content that offers real value to your readers.