A very important tool that is often overlooked by affiliates is website content. Beyond having active forum topics and good advertising, casino affiliates can do great things for their business and website by pushing new content on a regular basis. The benefits of pushing out new content on your site are countless and this article aims to describe how you can make the most of them.
In an attempt to push you out of the routine of reading articles on affiliate marketing tips, let us change the approach and take you on a fishing trip. Yes, you read correctly. This is a fishing trip so grab your bags, put on some preppy boat shoes and a polo shirt, get a fishing pole and let’s hope to catch a big pool of players.
The Catch
Everyone who fishes dreams of the perfect fishing experience: the perfect catch. In order to understand why new content is important for your business you should understand what it is that you are trying to catch: players’ loyalty and attention.
There is nothing more valuable to an affiliate than to have players who are committed to their website and trust their judgment on promotions, bonuses and online gaming in general. A bonus of providing fresh content on your site that deals with relevant topics is that even those not-so-consistent players will be driven to your site when they search for the most up to date information on gambling and the industry.
The Bait
The loyal, consistent player is not only a great member of your website, but also a committed gambler. This conclusion is drawn from the fact that a player who keeps going back to any internet forum has a solid interest in the activity. In order to catch this player’s attention and to retain it you would do well to provide the freshest and highest quality content available. This will guarantee that those players are getting high quality information to feed their interest in online gambling. Trust us, they will bite the bait faster than you can say CAP!
The Fishing Pole
An essential part of fishing for good players is the type of fishing pole you’ll use. In case you are still lost on the fishing theme, we mean the tools you will use to provide high quality, fresh content for your site.
SEOlinkvine is one online tool that will help anyone looking to get higher search rankings and drive more traffic to their site. It helps with adding fresh, high quality content to your site.
Sign up for SEOlinkvine here.
Why Fish?
Despite the fact that this was a ridiculous, meant-to-keep-you-interested theme for the article, there are many reasons for affiliates to go “fishing”. The first benefit derived from this practice is that you will capture the attention of players who are worth putting some effort into. Next, there is the fact that in their eyes you will go from website-programming-nerd to online-gambling-guru immediately.
Finally, providing the most up to date content about industry news, how-to-play guides, strategy tips, and many other relevant topics will make search engines draw more attention to your site. You will get higher search engine rankings and more stable and loyal players, without losing those sporadic ones that leave money for your site once in a while.
With that being said, you all know that there’s plenty of fish in the sea, so you better start liking seafood!
How do you keep the content on your site fresh and relevant? Would you say it has helped your traffic and rankings? Would you like me to stop making allegories between igaming and other irrelevant activities? Your opinion is highly valued at CAP so please share.