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Zynga Stock Takes Major Hit

[caption id="attachment_27988" align="alignright" width="275" caption="Zynga's troubles are piling up."][/caption] Lately, Zynga stockholders have been collecting bad news the way Farmville players collect lost lambs. The latest bad news came yesterday when Zynga stock lost almost 20% of its value in after hours trading. No one knows for certain why the social gaming company's stock ended…

9 Tips for Maximizing Your LinkedIn Account

LinkedIn is one of those social networks Google just loves indexing, so having a good profile on the popular site is a mission critical assignment these days.  If you're looking to maximize LinkedIn's SEO and networking magic, here are a few tips you can start using right away. 1. Rebuild Your Backlinks -  LinkedIn gives…

Zynga Signs Lottery Deal with MDI

[caption id="attachment_27500" align="alignright" width="286" caption="Are you ready for CityVille scratch cards?"][/caption] Zynga is pairing up with MDI Entertainment in a multi-year deal that's aimed at bringing lottery play to social gaming...and social gaming to the lottery. Lottery affiliates, scratch card affiliates, listen up! The multi-year licensing deal gives MDI, a subsidiary of Scientific Games Inc.,…

Can Justin Timberlake Revive Myspace?

Justin Timberlake is trying to revive MySpace. No, really! The Social Network co-star will attempt to compete against the character he helped to realize a billion dollars is cooler than a million dollars by re-launching MySpace, the once-popular social network site that has since been reduced to rubble by Facebook. MySpace 2.0 actually looks pretty…

SMO Tips for Gaming Affiliates

Whether you're a casino affiliate or poker affiliate, social media optimization (SMO) is something every gaming affiliate is going to have to learn. That's what Google's Penguin update was all about and you can expect them to press that point in the months and years ahead. The good news is that SMO is affordable, easy-to-learn,…

Facebook Sees 1000% Jump in LinkedIn Referrals

LinkedIn's recent breakup with Twitter has been a bonanza for Facebook. The social network's LinkedIn referrals are up a whopping 1000% since Twitter stopped syncing with the popular social network for professionals. While the move may sound like bad news for hardcore Twitter fanatics, it's actually not. In fact, it's great news for anyone looking…

Alternative Social Networks

Off the Internet's beaten path are a huge number of social network's that don't get millions of pageviews, but still provide link value. Dudespin Dudespin.com is pretty much exactly what it sounds like, Pinterest for guys. Since around 80% of Pinterest's primary users are women, a similar site aimed the fellas seems like a no-brainer.…

Facebook Offers Ramps Up

Starting this week, businesses wanting to post Facebook Offers to their customers will have to purchase $5 worth of targeted advertising. The move is an indication of the social network's need for new revenue streams, as well as its desire to localize its advertising. Under the Offers program businesses (with 400 or more friends) can…

Post-IPO Zynga Struggling to Survive

Social gaming giant Zynga is struggling to hold onto both market share, and critical personnel, as their post-IPO free fall continues. Zynga Executive Exodous The big news from Zynga recently has been the steady exodus of top level executives heading for the door. Since the beginning of August, chief operating officer John Schappert, chief creative…

Social Share Buttons Can Kill Your Website Traffic, Social Strategy

Having too many social share buttons on your sites could be the very definition of too much of a good thing. That's the conclusion of an interesting article on SearchEngineJournal.com titled, Too Many Social Media Sharing Buttons Make Your Site Less Social.  We encourage you to read the whole article, but here are some takeaways…