2015 was something of a mixed bag for the social casino vertical. With all the numbers tallied, the overall number of active monthly players was down 13% over the previous year. That's the bad news. The good news is that the players they were able to retain, the really hardcore players, are spending more time…
Harvesting conversions in the social media space is all about building and sustaining momentum. Every social media platform, and especially Facebook, lives and dies by the number of shares their posts generates. You don't need to be content marketing guru Neil Patel to know that social posts that don't get shared may as well not…
Zynga, the once-dominant force in social gaming, surprised its legion of critics by doing something it hasn't done in a very long time; it posted a profit. The maker of a legion of social gaming favorites, including Words with Friends and Farmville, announced revenue of $195.7 million for Q3 2015. That's in an increase of…
Q2 revenue is up in a big way at Churchill Downs thanks to a surge by their social gaming unit an strong showing during the Kentucky Derby. According to numbers announced this week and reported on by CalvinAyre.com, Churchill Downs pulled in $409 million worth of revenue during Q2 2015 (which ended on June 30).…
If Twitter is part of your big picture SEO strategy, you're probably giving it more credit that Google currently does. According to a new study from Stone Temple Consulting (STC), as reported on by SearchEngineJournal.com, Google only indexes about 3.4% all Tweets. Even worse, most of the accounts that are getting indexed are influencers with…
If you haven't started social advertising yet, Facebook is a good place to begin. It's very simple to use, but you do need to make an investment to make it work for you. So let me ask you, are you ready to spend money on Facebook? Well, you're not really spending on Facebook per se,…
Zynga stockholders got some great news this week. Thanks to a better-than-expected Q1 performance, shares in the once-mighty social gaming company jumped 6 percent. Great news, right? Unfortunately, there's one group in the Zynga universe who won't be celebrating that fiscal victory; the 348 staff developers who were laid off from the company this week.…
Whether you view social media as a necessary evil or are a Twitter power user one thing is clear - social activity without click-throughs is a ultimately a waste of time. After all, you're not Tweeting and crafting LinkedIn posts to make new friends, you're doing all that work to get new customers. This topic…
Common wisdom amongst social media savvy web marketers has long held that Facebook postings must always be accompanied by a photo for maximum effectiveness. Most of us have taken that rule as gospel, but a new study from Social Bakers, as reported by Search Engine Journal (SEJ), suggests that Facebook photo posts aren't nearly as…
Facebook is a fairly new web marketing platform that comes with a problem as old as web marketing itself, "How do I get more click throughs?" Beefing up Facebook click throughs, however, isn't quite as complicated as it might sound. Even better, a lot of the tools in your web marketing skill set flow seamlessly…
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