Category: Search Engine Optimization

Google Panda was designed to improve the quality of online content—giving less rank to low-quality or only marginally useful web pages. Consequently, sites using "spinners" and other types of article generators have probably felt the blow, while sites incorporating fresh, more original copy have probably seen some benefit. Has Google Panda Changed Your Affiliate Business?…

Similar to that morning Starbucks hit that so many of us coffee addicts have come to crave, this latest ‘caffeine-fix’ will leave you feeling like you’ve just drunk several litres of the stuff: jittery, irritable and definitely suffering from heart palpitations. Okay, maybe not heart palpitations at first but there is certainly cause for some…

As of November 21, Yahoo Site Explorer no longer exists. While not the most robust tool for webmasters and affiliate marketers, Site Explorer was a great source for basic information. In particular, many affiliates used this tool to track incoming links. Yahoo does not plan on leaving people in the dark, though. Instead, they are…

In online gaming affiliate marketing, affiliates should completely recognize the keyword universe of their demographic. Some affiliates struggle with finding the primary and secondary keyword phrases they need in order to make their site more relevant, but we can give you a quick tip on how to get better at this: Your primary keywords should…

[caption id="attachment_12885" align="alignright" width="240" caption="Taylor Pratt of Raven Tools"][/caption] From the outside, affiliate marketing sounds pretty simple; gently push customers towards products and services they want and reap the rewards when they start spending. Of course any insider will tell you that affiliate marketing involves the ability to simultaneously juggle a number of different tasks…

For years, the guys at Bing have been adamant that they are going to contest Google for the majority share of searches – but does new insight show that they are further away than ever? Perhaps the most frightening point to be aware of if you are a Bing fan is that there are 4…

Let’s be honest, any affiliate who opens a website wants to reach hot celebrity status on the Internet. It's only logical that you want your site to be that an appealing, high-quality, desirable link that comes up first on the search results page when someone types “best online gambling forum” into a search engine. However,…

Poker data mining is a useful tool for online gamers because it shows a full history of their hands— giving players the opportunity to learn from their mistakes. However, stronger players are reportedly using data mining to hunt weaker players (cue theme from Jaws), memorize players’ styles, and ultimately using this info to clean house.…

Love 'em or hate 'em, Google is at it again. Google’s latest SEO algorithm update, Google Fresh, is built upon Caffeine—the infrastructure  Google completed last year—which is designed to index fresher content quicker and provide users with "the most up-to-date results." Translation: If you don't implement timely content updates on your site, this change might…

1.      Yahoo Still Attracts Searchers According to ComScore Inc. (SCOR), Yahoo is the number two search engine in the United States. While Google is still top dog at 65.3 percent, Yahoo is holding steady in second place at roughly 16 percent of the market share. You don’t want to spend all your time and resources…