Just about everyone with a link or two, or two hundred, on their site has felt some impact from last spring's Google Penguin update. In the months since then SEOs have been scrambling to clean up their links and get their traffic back. But once you've done all that work, how long should you expect…
[caption id="attachment_27047" align="alignright" width="215" caption="This Panda's not so bad."][/caption] Google recently rolled out another Panda refresh that shows just how effective the once feared update has been. This latest refresh, impacted just 0.7% of all queries; the smallest number yet. The refresh was announced through Google's official Twitter feed in the, now familiar, style: Panda…
[caption id="attachment_26984" align="alignright" width="170" caption=""SEO is not spam," Matt Cutts"][/caption] The world of SEO is full of memorable moments, unforgettable characters and is definitely fertile ground for memorable quotes. Here are a few of our very favorite quotable SEO moments. SEO is like acupuncture and homeopathy: It works even if you don’t know how or…
If Google algorithm changes are keeping you up at night, you're hardly alone. Ninety percent of SEMs are feeling significant impact from Google algorithm changes and the rise of mobile search. That's the major take away from the SEMPO State of Search Marketing Report 2012. The report drew from over 900 survey responses from SEMs…
[caption id="attachment_26731" align="alignright" width="275" caption="Negative SEO is as black hat as it gets."][/caption] Can your competitors use negative SEO to tank your page rankings? That's a subject that's long been debated by SEOs and has gained new relevance since Google's notorious Penguin update. Penguin gave negative SEO practitioners a major boost by punishing sites for…
Google's 2012 Quality Rating Guidelines have been leaked to online forums in what's becoming something of an annual tradition. The 161-page document is used by human raters to help shore up the company's vaunted algorithms. The documents, and a large number of screen shots of the rating dashboard, began showing up on forums over the…
Is Google getting ready to display just four search results instead of seven? If reports like this one on SEORoundtable are accurate, SEOs are going to be fighting for an even smaller piece of Google's most valuable piece of real estate. SEORoundtable writer Barry Schwartz started following this story a couple weeks back when users…
Affiliates and Google have a love-hate relationship that usually veers more towards hate than love. Here are a few of Google's biggest moments for affiliates over the years. 1998 - Google Incorporates While thousands of affiliate partners go on about their lives, Larry Page and Sergey Brin are about to unleash Google on the world.…
Google's Penguin update dominated SEO news over the summer months this year, but our old friend the Panda was lurking in the woods. Over the course of the past few months, there's been a number of Panda updates and refreshes that SEOs should definitely know about. Here's a roundup of all the summer's top Panda-Related…
Penguin has caused plenty of headaches. It's been four months since Google unleashed their Penguin update and many SEOs are still picking up the pieces. Penguin not only impacted revenue and traffic, it also radically altered the foundation of SEO, and link building in particular This week, those same SEOs were dealt another big blow…
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