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Google Secure Search Kills Keyword Data

[caption id="attachment_37197" align="aligncenter" width="244" caption="Keyword data is all locked up now."][/caption] Google's secure search functionality is providing end users with a lot more privacy but have shut off the flow of valuable keyword data to SEOs. The number of secured searches has been steadily increasing for the past couple years, but starting this week all…

Start Thinking of Your Website Like a Search Engine

Right after Facebook, the most visited websites on the internet are search engines, whereby search engines, we actually mean Google. And Google’s popularity isn’t in any way accidental. For years, they have constantly improved their service to provide the best user experience possible. The fact that Google delivers quality content for anyone who uses their search feature is…

The Trouble with One-Size-Fits All SEO Reporting

SEO casino reporting is a bit like the old fable about blind men describing an elephant because everyone is going to see what they're seeing, without any real knowledge of the big picture. The problem with this post Penguin SEO strategy is that it can keep vital statistics out of the hands of folks who…

5 Lessons We’ve Learned from Female Affiliates

Skill is All That Matters Women in the workplace are a hardly a new phenomenon in the affiliate business, or anywhere else for that matter. What makes today's female casino affiliates stand out is that they their presence in the industry isn't actually a big deal at all. The women who make it in this…

25 Non-Gaming Resources You Need to Read

Stepping outside of the box is a great way to of injecting some life into your web marketing and content efforts and here are some great non-gambling resources to help you do just that. 1. Buzzfeed -This hive of viral content is an excellent place to kill some time (maybe too much time) while coming…

Top Link Prospecting Metrics and Quality Signals

In the post-Penguin SEO world, link building can seem about as simple an exercise as clearing a minefield. That's because between Google's vaguely worded warning about bad links; confusion surrounding the disavow link tool; and the sheer volume of links on most sites, link-building has become a major headache for web marketers of all stripes.…

How To Beat Google’s Updates

For years, members of the online gambling industry – operators and gambling affiliates alike – have been searching for those missing links that will boost them up to Page 1 for their chosen keywords, yet few have stumbled across them. After all, how many white-hat, content-relevant websites can there be that aren’t already swarming with…

Google Penguin, Panda & SEO Updates

[caption id="attachment_36990" align="aligncenter" width="300" caption="Google really takes the cake."][/caption] Ever since Google stopped announcing Penguin, Panda and other major algorithm updates, keeping abreast of shifting SEO sands has been a lot tougher for web publishers. For starters, simply narrowing down the reasons for a big Page Rank drop requires the kind of investigative skills that…

Google Highlights In-Depth Articles

Google's getting ready to highlight high quality, in-depth content on its search pages. This is a big deal for casino affiliates who are ready to start publishing some meatier content. How Google Flags In-Depth Content Under the new plan, content creators will be able to tag their more in-depth content for evaluation by Google's search…