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The Keys to Getting Properly Indexed

There are many actions you can take when working on your site's SEO. However, the very first step should always be to simply make sure that your site has been properly indexed. Although it is true that eventually Google will come across most pages on your site, it's a lot better solution to just serve those…

Last Minute Gambling-Themed Halloween Costumes

Dan Bilzerian Dan Bilzerian is the epitome of living large with his bevvy of beautiful babes; piles of cash; fast cars; and closet full of machine guns. Living like the spec ops vet/poker player/all-around stud isn't something most of us would be able to pull off, but putting together a sweet Bilzerian costume isn't all…

How To Make SEO and Conversion Rates Work Together

One of the best methods to improve the conversion rates that your landing page is getting is through A/B split testing. There's hardly anything that comes even close to it, and that's due to the fact that when performing a split test, you're actually working with real visitors who come to your site for specific…

Why User-Centered SEO Creates Value

The standard way of doing SEO has always been to find the low hanging fruit - the most popular key phrases with the least amount of competition - and try placing your pages as high up on the results pages as possible. This is a sound strategy, and there's nothing essentially wrong about it, but…

Why to Pay Attention to Page Level Metrics When Building Links

If we ask the question, what is the #1 thing you can do to improve your search engine rankings? In the blink of an eye, you'd say that it's links. And you would be right. No matter what Google does to try to convince us that "quality content" is the only way to go, links…

Who Should Be Careful With Google and Search Arbitrage

Google is known for cracking down on low-quality sites and content. This has been true for a long time for both the organic search results, as well as the paid side of the spectrum - Google AdWords. However, in some mysterious way, Ask.com still manages to go "unnoticed" and continue utilizing their search arbitrage practices on…

Visual Content vs. SEO, What Is the Battle About?

These days, visual content continues to gain more online market share by the minute. It's actually reported that over a billion (!) images are shared daily. Taking a look at Tumblr, we can surely see the trend in action. Around 75 percent of posts on the platform are image posts, and what's more, 90 percent…

September 2014 SEO News

September 2014's SEO headlines included a major Panda update that impacted some very specific industries; a Google assault on private blog networks; and plenty of comings and goings from the big search engine shops. In short, everyone in the SEO world came back from their summer vacations rested and ready to get back to business.…

The Start of In-App Search Apps and Why We Should Pay Attention

A couple of weeks ago, we saw the launch of an app simply called In-App Search, as covered by TechCrunch. What it does is rather simple in nature. It delivers a search feature that goes through the other apps you have installed on your device and returns the results based on the content it finds.…

Could Google “Knowledge Vault” Be The Future Of Search?

Google is constantly on the lookout for new and more effective ways to deliver their search engine results. In fact, when we look at the core of their mission, "ranking websites according to their relevance" is nowhere to be found. Google is about something entirely else. And that something is providing answers to the problems…