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Why is Google Flip-Flopping on Penguin & Panda Updates?

Would it really be so difficult for Google to let webmasters know when their sites have run afoul of the latest Panda or Penguin updates? And would it be too much to ask the world's largest search engine company to run these algorithms on a regular, scheduled basis so sites that were impacted by them…

Google Faces Anti-Trust Troubles in EU Market

Google is facing a major legal headache as European regulators are, reportedly, preparing formal antitrust charges against the search giant. According to a report on SearchEngineLand.com, commissioners who were once keen on settling with Google without charges, are now leaning towards more serious actions. Google executives are, no doubt, sweating the possibility of facing antitrust…

Does Google Favor Google in Search Results?

Did Google manipulate search results in favor of their own properties? That's the conclusion the Federal Trade Commission (FTC) came to in a confidential 2013 investigation that's just now coming to light. According to the Wall Street Journal, Google routinely demoted page rankings for travel and shopping sites that were direct competitors to its own…

March Madness Promotions That Convert Players

March Madness 2015 has arrived and with it comes an avalanche of potential new players for sports betting affiliates who are willing to show them the way. If you don't think the NCAA Men's Division I Basketball Tournament is worth your time, here are a few facts you'll want to consider. According to the American…

Despite Firefox Deal, Yahoo! Still Losing Market Share

Grabbing the coveted spot as the default search engine on the Firefox browser was supposed to be the first step in Yahoo's long trip back to the top of the search market. But a funny thing happened on the way there; Firefox users decided they prefer Google after all. According to SearchEngineLand.com, Yahoo's February 2015…

Google Readies Mobile Usability as Ranking Factor

Mobile usability is being added as a major factor in Google's mobile search results beginning on April 21. This new ranking factor is part of a Google's long-held plan for increasing mobile-friendliness and is a wake-up call for anyone who has yet optimized their sites for mobile users. In its official announcement on the subject…

Google Hacked Site Classifier Riddled with Errors

Google's new Hacked Site Classifier feature was meant to help end-users avoid websites that had been compromised by malicious hackers. Unfortunately, the new feature is riddled with bugs that are mis-classifying clean sites with the hacked label. Headaches, as you might imagine, are in order for anyone unlucky enough to be hit by this bug.…

Google Advice: Avoid Link Building

Link building is a contentious SEO technique that's left plenty of casino affiliates on the verge of tearing out their hair. That's because over the past few years the practice has see-sawed between best practice and guaranteed penalty. The latest turn in the link building saga is word from Google big wig John Mueller who…

Amaya, PokerStars Investigation Takes New Turns

Did certain investors have an advantage over other investors when Amaya Gaming’s multi-billion dollar purchase of PokerStars went down? That’s a question investigators for the Financial Industry Regulatory Authority  (FINRA) are asking the Quebec-based gaming firm. FINRA, is backed by the US financial industry and is not a government authority According to reports on the…