Category: Player Retention

It’s the goal we’re all after, from operators to affiliates: What are the most proven ways to increase gaming revenue on your online casino site? With affiliates, that problem can be answered pretty easily: Increase your sign-ups, increase your revenue. The most proven method of driving revenue is, obviously, converting your traffic. So: what are…

Stats shaving and player shaving -- the act of an affiliate program removing an affiliate tag from a player so that affiliate commission no longer have to be paid -- is one of the biggest problems facing the casino affiliate marketing industry. As we explored in a recent Casino Affiliate Programs Blog post, there are…

The lifecycle of a player is how long he or she continues to play at an online casino after first signing up. Casino affiliates typically get commissions based on the lifecycles of players they refer: the longer the player plays at a gaming site, the greater the commission earned by the referring affiliate. Needless to…