I have to admit that I enjoy a bit of a flutter on the football from time to time. There’s nothing better than settling down in front of my TV to watch a match knowing that one of the teams is carrying my money. As someone once said, "It matters more when there’s money on…
[caption id="attachment_19067" align="alignright" width="224" caption="Poach eggs, not players."][/caption] Casino affiliate marketing looks easy on paper, but anyone who has done it knows that convincing players to deposit with your partners is pretty tough work. Of course that job is made a lot tougher when your hard won players are stolen by ethically challenged poachers offering under…
April NCAA March Madness (March Madness Sportsbook Tips) Masters Golf Tournament (Check out tips on how to capture this golfing demographic) John Smith's Grand National (Horse Racing): This is a massive yearly event FA Cup Semi-Finals China Grand Prix Bahrain Grand Prix Some programs that promote these events in their sportsbooks: Boylesports, Betting Partners,…
The Masters Golf Tournament is the Super Bowl of professional golf, but as a sports betting opportunity, it frequently gets shortchanged. That’s too bad because PGA golf tournaments are the perfect opportunity for grabbing players from some very desirable demographic groups. Whale of a Demographic If you’ve ever watched a PGA tournament broadcast you probably…
Ever since Black Friday took an axe through the online poker industry, competition for players has been more fierce than ever. Poker affiliates are finding themselves fighting hard to hang on to their remaining players. Online poker tournaments are an increasingly popular tool for keeping all of your players happy in your corner of the…
[caption id="attachment_18380" align="alignright" width="268" caption="To poach or not to poach?"][/caption] Player poaching is one of those tolerated, but ethically dubious, practices that's existed as long as casinos, of any kind, have existed. Technically, there's nothing illegal, or even immoral, about one affiliate doing anything it takes to grab a player, that's what businesses do. White…
The world of Russian iGaming has always been interesting, especially for those of you who are involved in any kind of business there. Russian audience enjoys quite a wide range of different casino and gambling games, but the trends are not always the same. This is why we’ve decided to publish this quick article to…
[caption id="attachment_17501" align="alignright" width="276" caption="Less is more in web design."][/caption] To learn more about the elements of clean web design and how they impact player conversion rates, join us for How To Optimize Your Site for Maximum Conversions & Revenue with Tim Ash, CAP webinar with Tim Ash, CEO, SiteTuners, Wednesday, February 22 at 9 AM…
[caption id="attachment_17428" align="alignright" width="200" caption="Conversion guru Bryan Eisenberg"][/caption] Drawing big revenues in affiliate marketing is easy, all you have to do is convert site visitors to depositing players. Converting visitors to depositing players, however, can be very challenging. But challenging doesn't mean impossible. Bryan Eisenberg is an internationally renowned conversion expert and author of New…
A gaming site is really only as good as the software it's running behind the scenes. More often than not, that the platform used by affiliates is either Microgaming or PlayTech. For casino affiliates, selecting the right platform is a big decision that can impact their entire operation for years to come. So selecting the…
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